What’s Hot: Cost-Effective Marketing Strategies

If you are looking for ways in which to jump-start your business or just want to gain some insight into the ways in which the most successful marketers are making it happen, you need to listen to this podcast production.  This week on What’s Hot with Molly, Kelly and Caitlin, we had the opportunity to talk with the owner of WriteWaySolutions.com, Tom Trush.  Marketing consulting is his business. A direct-response copywriter who helps business owners craft effective marketing strategies, Tom is the guy to listen to if you are crafting a general marketing campaign, an email marketing campaign, internet marketing strategies – and pretty much everything in between.  And, much of Tom’s advice comes in handy for those who are on a penny-pinching budget.

The creator of Quick-Start Guide to Writing Powerful Marketing Materials: 7 Simple Strategies for Pulling in Prospects and Creating Customers, Tom discussed (in detail) the answers to some of these questions:

• What are the 2 most powerful words you can use in your marketing copy during a recession (and the word “free” is NOT one of them)?
• What $3.29 purchase found in any grocery store checkout lane can electrify a marketing message and ignite sales?
• What is the 2-word question that transforms a product or service’s features into benefits prospects crave?

These are just a few questions to get your juices going.  We at Cooking with Caitlin can speak from experience when we say that Tom knows what he is talking about.  As subscribers to his email marketing campaign, we read each article he publishes in detail (and as you’ll learn from the podcast, Kelly tries to emulate his strategies with Cooking with Caitlin’s email marketing). This, along with the fact that Tom is Kelly’s brother-in-law ought to seal the deal for you.

A good portion of this podcast recording speaks to the fact that good marketing campaigns these days are educational in nature. Consider your company’s website – is it an online brochure for your business, or does it help to educate and consequently start a relationship with a prospect?

Does your company allow social media? Are employees allowed to Tweet or update Facebook during the day? How is this changing business?

And how about online videos when it comes to corporations? Just how perfect do they need to be?  What is the real purpose of video and what companies have figured out how to do it well?

And then the FOOD: Caitlin dishes about ways in which one can be prepared when hosting a party.  How do you stay organized? Listen in to find out (and also check out this quick online cooking class for a few additional tips).

Next week on What’s Hot with Molly, Kelly and Caitlin we are here to help your shopping woes – need a gift for him or her? We have 2 experts who are on hand to answer your questions.  It’s going to be juicy.